Advertisement Reflection

                                            Advertising Reflection

      What is advertisement? Advertisement is an announcement or a notice publicly promoting a product, service or event. Advertisement has a role to publicly promote a product, service or event and make it look better than it actually may be to convince the target audience to purchase the product.  Advertisers have many techniques that they use to help convince the consumer to purchase their product. Some of them are :

1.    Repetition – used for the customer to remember the product. It can be used by mentioning the product or company’s name more than once.

2.     Claims – Used by promoting specific features or by making claims about what a product or service can potentially do for the customer.

             For e.g. calling something “the best” or “better”.

3.    Association – By using a celebrity or a jingle to help promote the product.

4.    Bandwagon – Used to convince the target audience that they should join the crowd.

5.    Promotions – Used by using coupons, prizes with the purchase or “buy one get one free” to excite the customer and encourage them to buy the product.

 I chose the proactive advertisement with Katy Perry as an example of Association.