For my first key concept i chose Media messages that have commercial implications. In the two pictures above they are advertisements for fast food places e.g Burger King. Places like these advertise their food making it look like the burger on the left when in reality the burger actually looks like the one on the right. They do this to make society think that the burger is round , juicy and bright but when in reality the burger is unhealthy, may look very unappetizing and nothing like the one in the advertisement..They edit the picture of the burger to make us buy it thinking it will look like how it looks in the picture ( very tempting ) and taste good so that they can make money. I chose this because its something very common and most if not all fast food places do this.
For my second key concept i chose Media messages that contain ideological and value messages for e.g the role of women. Media uses women in their advertisements for their products to make it seem like its a good product to buy especially for men. Usually the women are thin, half naked with good bodies to make the picture seem seductive because thats media's perspective on 'beautiful'. In the first picture it is an ad for vodka and you can see a woman in her bikini as the main subject in the picture to make it seem like if thats what really happens when you drink the vodka. In the second picture it is an advertisement for cologne for men and as you can see their is a naked woman because they think it makes their product look good and make men want to buy it. Women are often used as trophies in advertisements to make the product look good and attract men to buy the product.
No comments:
Post a Comment