The Media and Me

                                    

How do you use the media? What is its importance to you? Its purposes? How are teenagers portrayed in the media?

I use the media for a variety of things such as watching television series, movies, talking to my friends/family, playing games, homework and many other things. The media is very important to me because I use the media everyday for majority of my day. I use it for talking to my friends, research, watching movies and shows, listening to music and online shopping. For me, without media life would be very hard because media has made a lot of things easier for us such as research for school. We can find a wide range of things with just the click of a button.

The media has many purposes in someone’s life because media is the most popular form of communication nowadays; it gives us the news and tells us what is going on around us and around the world, to deliver information about something, online shopping and advertising but media also comes with it’s downsides such as spreading false information. Teenagers are portrayed in the media as materialistic, popular, pretty, naïve, dramatic and sometimes infatuated. Even though these elements can be true sometimes, most of the time a typical teenager’s life isn’t like this. Hardly ever does the media show teenagers doing their work and having a social life. Most of the time it’s just about the teenager’s social life and the teenager having fun while in reality we have to balance school work and our social life. Also, the media does not show some of the challenges we teenagers face and sometimes the media causes our challenges.

Online Privacy

http://www.nbcnews.com/id/3078835/#.UtMPMZGhBuY

Summary

What this article is basically saying is that there is so little privacy on the Internet that people’s information is being sold on the internet for as little as $1 a piece. People’s credit card numbers are being sold for $1, Internet chat rooms are trading, buying and selling identities and people are being stalked through the internet and murdered. There are even people who’s identity has been lost and the person who stole it is out there making a bad reputation on the person’s name. MSNBC investigation revealed dozens of chat rooms where people’s names, addresses, phone numbers and credit card numbers are bought. According to Rick Jackson, a CEO of privacy technology firm Privada Inc said ‘this is only the tip of the iceberg.’

Opinion

This article is talking about how unsafe the Internet is. Nearly everyone uses the Internet on a daily basis and uploads private information on it. Private information that is being sent to someone or a company buying something can now be easily hacked into and lost.  I believe that the internet was always a public place where no matter how many times they say that your information has been erased or is safe it can always be found somehow. I think for sites like Facebook and twitter or any other social networking site there should be more security on it especially for teenagers and children because before Facebook used to have extra security where only their friends and friends of friends can see their information for 13-17 year olds but now that they have lost many teenagers they took off that security so that they would come back. There are so many incidents that happen because of the lack of privacy on the internet. I think instead of talking about this problem so much we should actually find a way to make the internet more secure about private information that is sent out.

            

What Is The Media Reflecting?

                            

What does the popularity of a current fad, trend, and/or product suggest about society/culture?

A current popular trend is the television series 90210. This show is about teenagers who are wealthy, have the latest things, nice clothes and are popular which are also the elements portrayed in the show. This show attracts a large amount of teenagers especially girls because it portrays the kind of life every typical teenager wants to live. Everyone wants to have a high sense of fashion, be wealthy, to have relationships and to be popular. The fact that this show attracts so many teenagers shows that society today just wants to be popular, have nice clothes, be rich and have all the latest things.

A current popular fad is the new iPhone 5S/5C. The iPhone 5S is an updated version to the iPhone 5 with a finger scanner and new features and the iPhone 5C is a cheaper version to the iPhone 5 made out of plastic in different colors. Everyone wants this phone because it is new and very popular. Which can show that society just cares about what everyone has and the latest things.

My last example of a popular trend is the social networking site tumblr. Tumblr is a site where you can upload pictures and get reblogs and followers or also search up a tag such as beach and find many pictures with the tag beach. This site is very popular towards teenagers because you can upload a picture and see how many people reblog it or like it and it is also used as a competition to see who has the most followers. This shows that society now only cares about popularity or who’s pretty, who wears nice clothes, who has more likes on a picture than someone else etc.

Press Release For Swift Wash

SWIFT WASH: NEW TYPES OF SWIFT WASH BEING LAUNCHED.

Swift wash is a big hit and now new varieties of Swift Wash are being launched.

Swift wash after being introduced in stores a few weeks ago sold nearly over a million products and is said to be now introducing new varieties in the United States which will be shiped all over the world for a cheap price.

     

          Swift wash has been scientifically proven to work and has made a big hit selling over 1 million bottles to teens and young adults (fans of Taylor Swift) after being brought out only a few weeks ago. Swift Wash Company is bringing out more and different types of Swift Wash hoping to sell just as much or even more.

       “ I am really surprised we sold so many bottles in such short time” says the manager of Swift Wash “ We hope to be bringing out more enjoyable types of Swift Wash by next week and hope to sell just as much or even more.”

       After going around talking to some of the consumers of Swift Wash who all seemed very excited, all of the people said Swift Wash is an amazing product that seems to good to be true and that they feel like they really do have flawless Skin like Taylor Swift. They also said that this is helping them feel more confident.

 Swift Wash’s company was only formed early this year and is scientifically proven to make skin free from acne and pimples making you feel confident and flawless like Taylor Swift.

       ###

For more info call at 1868-723-1244

Or email them at swiftwash@flawless.com

Stereotypes in Magazines

Above are some pictures of stereotypical advertisements in magazines. These images have various reasons as to why they are stereotypical. For e.g the Huggies advertisement says "Have dad put Huggies to the test" because father's do not usually want to change diapers and people think that women have to do all that work. In the picture on the bottom left is a sports magazine for men and in order to attract men to buy the magazine they put a half naked woman posing on the front cover for men to see it and want to buy it. Also in the Men's Health magazine when you look at it you can see that it is just about sex or building muscle and abs. In the top right advertisement it says "The chef does everything but cook thats what wives are for!" which means that men do not do anything in the kitchen and the women are supposed to do all the house work like the advertisement on the top right.

         Explain the effects of the inclusion,exclusion,or positioning of people or groups in magazines advertisements: Inclusion, exclusion  or positioning of people or groups in magazine advertisement create or change peoples views on reality and how they think reality is. For example in the Men's Health magazine they make it seem like all men are about sex and having a good body and muscles or like in the advertisement with the woman cleaning it shows that women are only supposed to do all the cleaning and housework. Also in the Huggies Ad they make it seem like fathers never change their babies diapers.

Media messages contain ideological and value messages

This media message contains an ideological message about the role of women. The picture is a woman showing her muscles and the caption is "We can fix bikes!" because usually, you would expect a man to fix a bike and do all that kind of work and not a woman. Therefore it is showing that women can do tough work like what a man can do such as fixing a bike

Brand Identity (Roxy)

The brand I chose was Roxy.

Roxy’s brand identity is always people surfing. The image created by marketers says that it is a beach brand that sells surfboards, swimsuits, bags, shades and other things you might use when you go to the beach or pool. Ownership/consumption of the product says that the consumer goes to the beach or pool a lot, probably surfs or is in to water sports and is the more outdoors type of person.

 

This brand is marketed in magazines such as swimsuit magazines or sometimes sports magazines (water sports). Or it is marketed on billboards on the beach or in beach bars/restaurants and places that sell swimsuits or beach supplies.

     This brand identity affects my own interest in the brand because I like going to the beach and I also like to surf therefore, it makes me think that this is the place I should go to get my swimsuits, a bag to go to the beach a surfboard and shades.  It interests me and makes me want to go there to buy things for the beach because the people in their brand identity look so good I would want to look like that as well. Sometimes, they have famous surfers advertising their brand to make it look like a quality beach brand. This brand identity is important in helping me create my own brand identity because I want to look good when I go to the beach and people see me and think that I go to the beach often and I like water sports. If I were a brand my brand identity would be people in the sea or people surfing because that is what I like and it represents what type of store I have